Sakinah
Packaging | Brand Identity
Sakinah is a conceptual brand that sells authentic Moroccan tea in the United States.
Their mission is to provide the feeling of serenity by being true to the Moroccan culture and its resources. By sourcing their ingredients directly from Morocco, Sakinah Moroccan Tea remains truly authentic.
Student Project
Packaging Design
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Objective
The goal for this design was to create three flavors of an ethnic food or beverage and design the corresponding packaging. With Moroccan tea, this design called for a tea box, tea tags, and as an expansion, a drink bottle label.
Initial Idea
The initial approach started with research about Moroccan culture. Inspired by the architecture and mosaic patterns found throughout mosques in Marrakesh, those forms were incorporated in the packaging’s structure and design.
First Prototype
The first design prototype came with three flavors: Mint Green, Lemon Verbena, and Orange Slice. Each box reflected the shapes and patterns from Moroccan mosque architecture and were resealable. Each flavor came with their own tea tag that included an inspirational message on the interior in both English and Arabic.
Final Design
The redesign kept the same elements from its initial inspiration, but elevated their presence, making the ethnic tone stronger. The Sakinah brand was also expanded further with the tea bottle label.
